Virtual social movements are not restricted by traditional borders or boundaries. They attract a geographically, socioeconomically, and culturally diverse membership whose engagement ebbs and flows on issues rather than ideologically based motives. Despite seemingly loose and temporary ties, virtual social movements are nevertheless able to maintain a sustained membership and successfully carry out collective action operations. The digital hacktivist group Anonymous, whose membership is both placeless and faceless, does not focus its efforts against a single target or a single cause. Its diverse members strike wherever they see injustice—a subjective concept that is defined and shaped by individual lived experiences. Through an examination of the videos published on its YouTube Channel, this paper considers how Anonymous uses issues-based collective identity narratives to mobilize and sustain members around a concept that is, traditionally, subjective and shaped by our ideological, socioeconomic and cultural experiences.
Real-time bidding (RTB) is a big-data analysis process supported by technology and algorithms intended to deliver the right digital advertisement to the right consumer at the right time. It is characterized by extreme personalization and behavioral retargeting and is gaining in popularity among brands and advertisers. However, while RTB advertising is gaining popularity among incumbent brands and advertisers, webpage publishers and advertisers are investing heavily in RTB technology platforms and processes without understanding the RTB ad experience for the user. To address this gap, this paper employs both qualitative and quantitative methods to first identify key attributes of the RTB ad experience, and then build a predictive model to focus on RTB click-through, a key ad effectiveness indicator. Our model analysis results show that an RTB ad triggers both surprise and irritation in internet users, which affects the intention to click the ad. Furthermore, the results indicate that relevance is a key attribute of a successful RTB ad. With these findings, we offer insight in the RTB process and its effect on Internet users.
Technology, like science, is often seen as augmenting the masculinist project of the domination and control of women and nature. Therefore, feminists have long indulged themselves with questions around technology, especially looking at the impact of new technologies on women’s lives. Technology, being a form of knowledge and discourse in itself, is often imbued with the power to control bodies. With the increasing use of New Reproductive Technologies, which make women’s bodies their primary site, the feminists’ debate around its relation to women’s bodies have increased. Taking the theoretical ideas behind such arguments and looking at differences in contexts, it is imperative to elaborate on the constitution of women “subjects” through such technologies. Re-analysing such debates may throw some ideas on how women subjectivities are constituted differently across contexts, and it will also make us realize how technologies may get entangled with social evils like class, caste, religion, and gender.