From David Friend at Vanity Fair
“One petabyte is equivalent to million gigabytes. A zettabyte is a million petabytes. A yottabyte is a thousand zettabytes.”
—The New York Times, March 2, 2010
Linguists who study changes in Internet-related terminology have discovered an increasing use of ever-more-bizarre and sometimes Yiddish-sounding phrases when it comes to characterizing large quantities of digital information. As a service to Web users, VF Daily offers this handy glossary of new terms:
Yentabyte: a thousand hectoring emails
Centayentabyte: a million yentabytes
Placentabyte: an overbearing mother snooping around her child’s Facebook account
Shiksabyte: the Sports Illustrated Bathing Suit Issue online photo archives
Pitabyte: a computer chip deliberately dipped in hummus
Wonchahavabyte: an online invitation to nosh (as in: “Eat! Later, we’ll blog!”)
Cleptobyte: a gigabyte of stolen data
Peptobyte: a gigabyte of pink-hued antacid
Ovabyte: an orthodotically challenged “Say Cheese” photo on a social networking site
Gagabyte: one too many streaming videos of Lady Gaga
Yodabyte: the online Star Wars database (see also: Wookiepedia)
Ferblondjibyte: a gigabyte of lost data (usually occurs after forgetting to back up one’s hard drive)
Fermishtabyte: a gigabyte of scrambled, meaningless data
Fercocktabyte: a million fermishtabytes (also known as an ongepotchkebyte)
Shlemielabyte: the noodnik who loses a fercocktabyte
Shlemazelbyte: the guy the noodnik blames for making him lose the fercocktabyte
Shmaggeggebyte: the tech-support guy who tries to help the noodnik find his lost fercocktabyte
Megillabyte: the entire Internet
From Joseph Tartakoff at
From The Economist print edition for 25 February 2010:
From David Goldman at CNNMoney.com:
From Janna Anderson and Lee Rainie at
From Ellen Nakashima in the Washington Post:
From Ryan Singel in the Wired blog Epicenter:
From Charles Petersen in the New York Review of Books:
From Tricia Wang’s blog 
John Markoff reviews W. Brian Arthur’s The Nature of Technology in the New York Times,


e react, people think, and people remember. And you encounter this not only in a theoretical way, but when you meet people, when suddenly people start forgetting things, when suddenly people depend on their gadgets, and other stuff, to remember certain things. This is the beginning, its just an experience. But if you think about it and you think about your own behavior, you suddenly realize that something fundamental is going on. There is one comment on Edge which I love, which is in Daniel Dennett’s response to the 2007 annual question, in which he said that we have a population explosion of ideas, but not enough brains to cover them. 




