
From The Economist
Fans of online games are used to battling for their lives in virtual worlds. But, as Activision Blizzard, a big producer of such games, has just discovered to its cost, they seem to be just as willing to fight for a cause that has significant real-world implications. After being bombarded with protests from users, the company recently announced it was reversing a decision to make people use their real names when posting comments to its game forums.
The episode is a considerable embarrassment for Activision Blizzard, which had previously argued that its proposed policy was needed to cut down on “trolling”—game-speak for the posting of offensive comments online. Like many online communities (including online newspapers’ comment forums), those associated with the company’s games, which include the hugely popular World of Warcraft, are prone to this unpleasant behaviour. Activision Blizzard’s bosses were betting that by forcing players to use their true identities in its forums—while letting them continue to use make-believe monikers in game play—they could make “trolls” behave themselves.
Instead the move infuriated almost everyone. “Possibly the worst idea in the history of bad ideas,” raged one player on Battle.net, an online forum associated with World of Warcraft that was deluged with many thousands of complaints about the proposed policy. Another called the game company’s plan an “epic fail”, while several more decried it as “a violation of trust.”










Designer Ronen Kadushin has designed an open-source mallet for smashing up iPhones.





Amazon.com.





e react, people think, and people remember. And you encounter this not only in a theoretical way, but when you meet people, when suddenly people start forgetting things, when suddenly people depend on their gadgets, and other stuff, to remember certain things. This is the beginning, its just an experience. But if you think about it and you think about your own behavior, you suddenly realize that something fundamental is going on. There is one comment on Edge which I love, which is in Daniel Dennett’s response to the 2007 annual question, in which he said that we have a population explosion of ideas, but not enough brains to cover them. 