YOU, THE D.J. Online music moves to the cloud.

From Sasha Frere-Jones in The New Yorker:

No one knows what the future of the music business will look like, but the near future of listening to music looks a lot like 1960. People will listen, for free, to music that comes out of a stationary box that sits indoors. They’ll listen to music that comes from an object that fits in the hand, and they’ll listen to music in the car. That box was once a radio or a stereo; now it’s a computer. The handheld device that was once a plastic AM radio is now likely to be a smart phone. The car is still a car, though its stereo now plays satellite radio and MP3s. But behind the similarities is a series of subtle shifts in software and portability that may relocate the experience of listening—even if nobody has come close to replacing the concept of the radio d.j., whose job lingers as a template for much software.

“Of the twenty hours a week that an average American spends listening to music, only three of it is stuff you own. The rest is radio,” Tim Westergren told me. Westergren is the founder of Pandora, one of several firms that have brought the radio model to the Internet. Pandora offers free, streaming music, not so different from the radio stations that many people grew up with, except that the d.j. is you, more or less.

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